Maeve Whooley Chief Marketing Officer ISME
Maeve is responsible for marketing, communication and business development for the association. She is a marketing and communications professional with over eighteen years of experience in consumer and B2B Marketing. Her previous roles include Head of Marketing for Space Property Group and Marketing Manager for Samsung, Croke Park and RTÉ. She holds an MSc in e-Commerce from DCU.
ISME, the Irish SME Association, is the only independent representative association for Small and Medium Enterprises and currently has in excess of 10,500 members nationwide. Uniquely in Ireland, ISME is independent of big business, big banks and government and gives voice to the issues facing SME owner-managers. ISME is owned, funded and managed by SME owner-managers, representing the sector through its Members. Therefore, can rightly claim to be the true independent voice of the Irish SME. ISME is a not-for-profit membership organisation whose National Council is made up of elected owner-managers of SMEs from all over Ireland and from a variety of sectors.
ISME exist to support SME owner-managers by lobbying on their behalf, providing advice and information, and offering discounts on products and services through our ADVANTAGE – Affinity programme. ISME also provides a number of opportunities for business networking through events and training. We promote and give our members opportunities to work together via the Members Area of the website, and to work with other businesses through advertising and publicity on the ISME website, publications and digital channels.
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